Wendig Associates, Inc.                                                                                                                                                                                      Manufacturers Representative     

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Manufacturers Representatives Educational Research Foundation (MRERF)

"The constantly changing marketplace has created an atmosphere that continues to emphasize the importance and growth of the manufacturer's sales rep - the only catch is that the rep must be savvy enough to turn those changes to his advantage.  Heading the list of variables that are at work is the fact the marketplace has evolved to a point where "the customer is king."  In no particular order, that important development is followed by:

Today's independent manufacturers rep brings to the marketplace a wealth of talent that allows him to address those needs not the least of which is his ability to communicate compelling reasons why he and not the factory direct salesperson is the most effective means for servicing customers and delivering product..."


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 Last modified: 8/13/14.